The Olympics are more than just sports; they’re a global celebration of the human spirit. Having firsthand experience in promoting during the Olympics, (peep our case study with Krave and Michael Phelps below!) we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit. As our team prepares for an epic Olympic season, take a look at some of the ads that have given us inspiration over the years and read about our experience at the Rio Olympics!
Unforgettable Moments in Olympic Advertising
Got Milk? – An Evergreen Classic
Who remembers the “Got Milk?” ads? With athletes sporting that iconic milk mustache, this campaign has been a beloved part of Olympic advertising for decades. The simplicity and enduring appeal of “Got Milk?” not only connected us to the nostalgic experience of our own milk mustaches, but to the original campaign. This timeless campaign ensures its longevity as a cherished fixture of Olympic advertising, eagerly anticipated by fans who admire the athletes and the message they represent.
Watch the 2020 ad with olympian Katie Ledecky.
Under Armour – Rule Yourself
Under Armour’s “Rule Yourself,” featuring Michael Phelps, showcases the sheer dedication behind Olympic success. This campaign highlighted Phelps’ dedication and positioned Under Armour as a brand synonymous with athletic achievement and perseverance. It’s a powerful example of how storytelling and star power can elevate a brand.
Watch the Under Armour “Rule Yourself” ad.
P&G’s “Thank You, Mom” Campaign
P&G’s “Thank You, Mom” campaign is a heartwarming tribute to the mothers of Olympians. It struck a chord with viewers everywhere celebrating the unsung heroes behind the athletes. P&G effectively leveraged this emotional narrative to strengthen brand loyalty and establish itself as a champion of family values, making “Thank You, Mom” a timeless example of impactful Olympic marketing.
Watch P&G’s “Thank You, Mom” ad.
Nike – Find Your Greatness
Nike’s “Find Your Greatness” campaign during the London 2012 Olympics shifted the focus from elite athletes to everyday people achieving extraordinary feats. Reminding us that greatness is for everyone, Nike is reinforcing the original spark of inspiration behind its brand. Nike shows marketers that if you get your brand positioning right, you’ll never have to change it again. This campaign remains a standout in Olympic advertising, illustrating how brands can effectively inspire and connect with global audiences through meaningful storytelling.
Watch Nike’s Find Your Greatness ad.
Conclusion
Olympic ads have a way of capturing the essence of the Games, blending inspiration with unforgettable storytelling. What stories will this year bring? We’re excited to find out! Read up on Konnect’s experience at the Rio Olympics and see how we can help with your next gold-worthy campaign.
Looking to create an unforgettable advertising campaign? From lifestyle PR services to a range of digital marketing and content solutions, Konnect with us today to learn how we can help you create memorable campaigns that resonate with your target audience.