News & Insights
Tips, insights, industry news and happenings from the Konnect krew.
Mastering the Chaos: Effective Brand Navigation During Election Seasons
August 27, 2024
Election years can create a storm of media focus and shifting consumer sentiments. For brands, the challenge is to stay resilient...
Read MoreMarketing & PR: What’s The Difference?
February 6, 2024
Marketing & PR: What's The Difference? Have you ever tried to explain the difference between marketing and PR only to be...
Read More2024 Outlook: Embracing the Shifting PR Landscape
November 20, 2023
Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending...
Read MoreWhy You Need a PR Agency to Build a Crisis Communication Plan for Your Organization
June 22, 2023
In today's fast-paced world and in our current climate, businesses are more vulnerable than ever to face a crisis that could...
Read MoreA PR Agency’s take on Trade Show Trends
March 16, 2023
With events and conferences making a full-force comeback, there's no denying that the trade show landscape has undergone...
Read MoreA PR Agency and The Power of Video: When Actions Speak Louder Than Words
November 16, 2022
With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the...
Read MoreTop Trends Coming out of Expo East 2022
October 20, 2022
Expo East, the sister show to Expo West, run by New Hope Network, is the destination for CPG brands, marketers, and the like in...
Read MoreA PR Agency’s Tips on Creating a Strong Thought Leadership Strategy
August 2, 2022
According to a poll by Marketing Insider Group, 71% of marketers say they have benefitted from thought leadership. A thought...
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