Rio Olympics with Krave and Michael Phelps

THE PROJECT

OVERVIEW

Ahead of his extraordinary performance at the 2016 Rio Olympics, KRAVE teamed up with longtime fan and legendary swimmer Michael Phelps. When Phelps went on to win an astounding 5 gold medals and 1 silver, Konnect was there, orchestrating and executing exclusive, one-on-one interviews between him and the media. With a backdrop featuring KRAVE Jerky and the product in hand, these moments were captured and shared, amplifying both Phelps' historic achievements and KRAVE's brand presence. The partnership garnered coverage in A-list publications like People, Sports Center, Good Morning America, and many more!